Don’t play yourself. You want to be taken seriously.
Bold promises might grab attention, but if you can’t prove them, they do more harm than good. Phrases like "guaranteed success," "instant results," or "fail-proof strategy" create unrealistic expectations that often lead to disappointment.
The moment a customer doesn’t experience what was promised, the brand loses credibility. Reviews take a hit. Refunds go up. And people will walk away disappointed. Some may even walk away for good.
People Are Over Fake Promises: Real Talk Wins
Well-crafted marketing copy can be persuasive without overstepping. Ideally, you should replace big promises with clear, measurable results. Where possible, point to something that can be verified. Don’t say, “This is the ONLY course you’ll ever need for success!,” say, “Our training program has helped 85% of users improve their skills in under a month.” This version communicates compelling value, and it’s backed by data, making it more believable and persuasive.
People respond to what’s specific and real versus inflated claims or exaggerated outcomes.
Bold claims might grab attention, but empty promises destroy credibility.
Most consumers have been let down by overhyped products before and are wary of anything that sounds too good to be true. Because it generally is.
Credibility sells better than hype.