I’m that trusted SME.
I’m a seasoned communications professional applying 19 years of experience in change communications, internal and external communications, content creation and strategy.
I love using words to persuade, inform and engage audiences.
My career is marked by an impressive range of communications experiences across industries. I understand the power of the word to motivate behavior change, and I bring a deep understanding of audience engagement, powered by a profound appreciation of the audience experience.
Specializing in developing high-quality, strategically sound copy that supports the organization’s brand, products and services, I produce a range of engaging marketing communications such as website content, proposals, blog posts, tech-based articles, leadership messaging, case studies and much more. I weave these messages into appropriate communication channels, delivering this content across a broad range of media, including apps, social media, blogs, websites, intranets and more, connecting audiences to strategic goals.
Driving the planning, development and execution of internal and external communications is a strength underpinned by my experience collaborating with project teams and others to assess communication needs and define objectives, audiences and key messages that deliver results for the business.
Organizations rely on me to advance their strategic objectives. Colleagues see me as an influencer and a communications SME well-versed in the important concepts at the heart of effective communications.
Throughout my career, I’ve trained junior writers and junior editors in writing and editing. Previously, I operated an editorial business (iwritesites.com), offering a myriad of writing services to small and medium-sized businesses, including website audits, content development, website content, email marketing, UX development and more.
I love sharing what I know to help individuals and businesses grow.
Education
MS, Organizational Change Leadership, University of Wisconsin – Platteville
BS, Speech Communication, Syracuse University