Biz Bites | Business Communications Insights

Scale balancing hype and credibility, with credibility having more weight.

Marketing

Making Promises You Can’t Guarantee

"This Will Change Your Life!"

Writing

The Arrogance Trap: Why Your Marketing Is Losing Customers

When it comes to your marketing content, put ego aside.

Writing

In Business: One First Time, One First Word

In the beginning.

Writing

How to Make Your Brand Stand Out with Better Messaging

Show them how it's done.

Writing

Is Your Writing Diluted by Exaggerated Adjectives?

"Our Revolutionary, Cutting-Edge, Unparalleled, Next-Level Solution!"

Marketing

Distinguish Your Small Business: Communications That Count

Your marketing communications shape how clients perceive your business.

Writing

Do People Really Care About the Writing on Your Website?

Bad writing is like bad breath.

Image of businessman about to be decapitated

Writing

Decapitated by Complacency: The Content Edge You Can't Lose

Your rivals aren't resting. Are you?

Writing

Copywriter vs. Marketing Writer vs. Content Writer

Professional Copywriter, Marketing Writer or Content Writer: What’s the Difference? These terms are often used interchangeably, but there are differences.

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Who wouldn't want to stay a step ahead?