Laverne Hedgepeth Writing https://validator.w3.org/feed/docs/rss2.html Health and Wellness Blog Home About LaverneH Communications E-book Your Website Is More Than a Brochure Ditch Please Universal Appeal: Not the Message You Want to Send Stand Out To Succeed Building an Editorial Team Without Breaking the Bank Social Media Is Not a Website Substitute The Science of Persuasion: An Introduction to Neuromarketing Stop Explaining Your Business in DMs Messy Writing, Missed Opportunities Writing Is Thinking on Paper You Don’t Have to Write Well — Just Find the Right Writer Screens Are Loud, Words Are Deep: Why Text Still Rules Don’t Judge a Writer By Their Blog: The Hidden Truth The Risky Gamble Small Businesses Can’t Afford Marketing Communications Help. I’m Sharing… Copywriter vs. Marketing Writer vs. Content Writer Decapitated by Complacency: The Content Edge You Can’t Lose Do People Really Care About the Writing on Your Website? Distinguish Your Small Business: Communications That Count How to Make Your Brand Stand Out with Better Messaging Writing and Communications Is Your Writing Diluted by Exaggerated Adjectives? In Business: One First Time, One First Word Making Promises You Can’t Guarantee Is a Copywriter the Same as a Content Strategist? Luxury Speaks in Words: Your Copy Must Match Your Offering Using Artificially Friendly Language Guilt-Tripping the Audience The Arrogance Trap: Why Your Marketing Is Losing Customers Stop Chasing Sales: Let Effective Writing Do the Work Marketing Without the Madness: Reaching Your Audience Beyond Social Want to Distinguish Your Brand? Do This. Overstating Urgency When It’s Not Real Corporate Jargon Sucks and Your Customers Hate It Nobody Cares That You’re Passionate